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Not just questioning your assumptions, but asking the right questions, is one of the keys to success in any marketing campaign.

A bad assumption can ruin the best online marketing plan

Asking the wrong questionsI regularly give online marketing webinars. My bad assumption started when someone gave me an innocent suggestion about when I should hold them. They suggested that lunchtime would be ideal. Most really bad assumptions start off making sense – at least initially. Lunchtime made sense, and as I created my campaigns, I really never thought about the timing again.

But I had a problem – attendance wasn’t so great. I thought it might be my landing page, so I worked on it. Then I thought it might be my email promotions, so I worked on them. Finally I thought it might be the titles of the events, so I worked on updating them. find out what was wrong with my campaign…


You really don’t care about me

That’s OK, I struggle to care about you, your products or your services too. Nothing personal, we are just hard-wired by thousands of years of evolution to care only about ourselves and our immediate family. That doesn’t mean I won’t care, it just means that I have to work at caring. And guess what – work isn’t so much fun.
Find out what it means for your marketing…


User Experience Matters In Online Marketing

October 20, 2011
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You might think that amusement parks have nothing to do with marketing, but they are in the business of delivering an experience. I would argue that marketing – especially online marketing – has everything to do with experience.

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Online Marketing and the DIY Trap

April 13, 2011
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Business is about evaluating trade-offs, and online marketing is no different. Can you violate one of the basic “rules” of project management to get an online marketing result that is high quality, delivered quickly, and not terribly expensive?

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When to End a Marketing Campaign

June 28, 2012

When is it Time to Pull the Plug on Your Marketing Campaign? When you create a marketing campaign, most people have great pride of ownership. Sometimes it’s hard to let go – but sometimes you have to – case in point, our online marketing webinar program. When Good Isn’t Good Enough For several months Why […]

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Stop Waiting for Marketing Inspiration

June 13, 2012

It happens to us all – we draw a blank for what’s next in our marketing campaigns. So you wait for something to come up – and you wait some more. No content gets posted. Your page or your site languishes. Your Marketing can’t wait Waiting for inspiration is fine for artists, but in an […]

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Marketing Events – Big Wins if Done Right

May 9, 2012

Hosting or sponsoring events (both online and offline) can be one of the most effective ways for a small business to grow your connections and highlight your brand. But if you don’t do it right, they can be a huge waste of time. After hosting, sponsoring, and participating in a large number of events, I’ve […]

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Why Marketing (and other) Events Fail

January 19, 2012
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Marketing Events are supposed to be good for your reputation An acquaintance of mine recently sent me a solicitation for a marketing event. It ended up killing any respect I had for them. I host webinars, I know how hard it is to put yourself out there. I don’t mind invitations, people invite me to […]

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Accelerating your marketing

June 6, 2011
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When does your marketing turn the corner? When do you move from chasing every lead to where people are finding you? After all that’s the promise of online marketing.

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Ready to Move Your Marketing to the Next Level?

February 9, 2011

An outside perspective can make a huge difference in your online marketing success.  Having a coach gives you the benefit of a marketing professional’s knowledge and experience.  You have access to expertise and how-to advice without a significant or long-term financial commitment. Like any coaching, as the relationship grows, you receive even greater value as […]

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