Dave

marketing events that fail

Why Marketing (and other) Events Fail

by Dave on January 19, 2012

Marketing Events are supposed to be good for your reputation

An acquaintance of mine recently sent me a solicitation for a marketing event. It ended up killing any respect I had for them. I host webinars, I know how hard it is to put yourself out there. I don’t mind invitations, people invite me to things all the time.  If it looks interesting or valuable, I’ll try to attend. But this one was different – it got my attention – but in the wrong way – I couldn’t believe how many things they had done wrong – way wrong.

Find out what they did wrong….

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Favorite iPad Apps for New iPad users

by Dave on December 30, 2011

I’m sure that many of you received a shiny, new iPad during the holiday season, so I thought I’d update my original article on favorite iPad apps.

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Avoid bad assumptions in your online marketing

December 14, 2011

Not just questioning your assumptions, but asking the right questions, is one of the keys to success in any marketing campaign. A bad assumption can ruin the best online marketing plan I regularly give online marketing webinars. My bad assumption started when someone gave me an innocent suggestion about when I should hold them. They [...]

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How Small Businesses Can Stay Smart

November 14, 2011
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Small businesses have to stay up to date on marketing trends or risk falling behind their competition. Unfortunately the pace of change in online marketing continues to speed up, and our ability to absorb information isn’t increasing fast enough. Advice and how-to information in the various disciplines of marketing is out there, but you have [...]

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The Right Focus for Your Online Marketing

November 3, 2011
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You really don’t care about me That’s OK, I struggle to care about you, your products or your services too. Nothing personal, we are just hard-wired by thousands of years of evolution to care only about ourselves and our immediate family. That doesn’t mean I won’t care, it just means that I have to work [...]

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User Experience Matters In Online Marketing

October 20, 2011
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You might think that amusement parks have nothing to do with marketing, but they are in the business of delivering an experience. I would argue that marketing – especially online marketing – has everything to do with experience.

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How Much is Too Much

August 19, 2011

How do you know if you have too much on your plate? One of the great promises of online marketing is the vast array of opportunities to create, join, participate, connect, and share. The nearly effortless entry into most online marketing makes it far too easy to overindulge in a good thing.  How do you [...]

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Asking the Wrong Questions

July 26, 2011

This article originally appeared in my Coach’s Corner email.  Sign up and be the first to know. The wrong questions will get you the wrong answer I get this question all the time: “what should I do?”  Invariably it turns out what my new friend is really asking is how to use a specific online [...]

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Learning from Bad Examples

June 28, 2011
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Here’s a twist: Collecting good online marketing examples is helpful, but sometimes you can learn more from studying the bad examples. Sometimes things stick with you In my second year of NROTC, an instructor remarked that he was able to learn as much, even more, from a bad example as a good one. He went [...]

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Accelerating your marketing

June 6, 2011
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When does your marketing turn the corner? When do you move from chasing every lead to where people are finding you? After all that’s the promise of online marketing.

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