by Dave on November 14, 2011
Small businesses have to stay up to date on marketing trends or risk falling behind their competition. Unfortunately the pace of change in online marketing continues to speed up, and our ability to absorb information isn’t increasing fast enough. Advice and how-to information in the various disciplines of marketing is out there, but you have to find it.
Know what you need to know
You just can’t master every subject. The key to your success is focusing on the items you really need to know. For example, unless you are an accountant, it doesn’t make much sense for you to follow the ever-changing details of tax law – it’s a full time job, and would keep you from yours. [click to continue…]
by Dave on August 19, 2011
How do you know if you have too much on your plate?
One of the great promises of online marketing is the vast array of opportunities to create, join, participate, connect, and share. The nearly effortless entry into most online marketing makes it far too easy to overindulge in a good thing. How do you know when you are doing too much?
You have to push the online marketing envelope
Professional athletes will tell you that you can’t reach your potential unless you’re consistently pushing yourself for better performance. Online marketing isn’t that different. You have to experiment, test your tactics, and push the tools to their maximum potential. But you have to be careful not to push your organization or your audience too far. [click to continue…]
