Marketing Coaching Topics

Welcome to the collection of articles on topics that I cover regularly with my coaching clients. You can learn more about my coaching practice here.

Marketing Plans and the Power of the Process

May 25, 2011

Marketing Plans have a hidden benefit Don’t have time for marketing plans? Not only are you putting your marketing investment at risk, you are missing an opportunity to gain valuable insight into your entire business. Over my career, I’ve realized that clients gain as much, if not more, out of the process of planning than [...]

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Live by your plan or suffer without one

April 29, 2011
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What kills more online marketing? Not technology, not a lack of effort, not even competition. Plain and simple, it’s the lack of a realistic plan.

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Online Marketing and the DIY Trap

April 13, 2011
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Business is about evaluating trade-offs, and online marketing is no different. Can you violate one of the basic “rules” of project management to get an online marketing result that is high quality, delivered quickly, and not terribly expensive?

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A Guide for the Social Media Tone Deaf

March 12, 2009

You probably won’t hear me.  You’re probably busy using Twitter to chase sales leads, or standing on your virtual corner repeating yourself over and over, like the poor souls who seem to inhabit every major intersection in big cities. It’s not your fault.  You might have gotten bad advice from someone who is a self-proclaimed [...]

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