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iPad 2nd Impressions – More Apps

by Dave on September 28, 2010

Don’t forget to see my previous posts on traveling with the iPad and using the iPad.

This is my 2nd post on applications here’s the link to the 1st post on iPad Apps.

Must have these iPad Apps – for Work

I use my iPad mostly for my work in online marketing (that’s my story and I’m sticking to it) and there are some excellent apps that help it all come together.

Goodreader – Let’s me view Microsoft Office and PDF documents (among others). Since I’m not really creating on the iPad, this is all I need.

Dropbox – Apple didn’t make it easy to move files wirelessly to iPads – requiring a sync thorough iTunes – yeech. Dropbox fill this void nicely. In addition, I can get at important files from any machine just using a browser.

IBooks (for pdfs) – The kindle reader doesn’t really support uploading PDFs (if you have Kindle HW you can email PDFs and have them show up). While I use Kindle for reading books, I found that the iBooks does an excellent job of storing and reading PDFs. Whitepapers beware – I’m slowly working through my “pile”

Fun to play with

Dragon dictation – I’m getting the hang of it, and for those verbal types out there, this will end up on your must have list. Good voice recognition and the ability to transfer or email it so the text can be included in your latest magnum opus.

Note Taker HD – I thought it would be just a fun toy to show that I could take notes with the iPad, but now that I have a stylus, it has become a very useful tool, indeed. I’m starting to take the iPad to meetings and leave my paper behind.

Netflix – Now that Netflix is going to have more instant downloads, I think the best movie watching will only get better. It just blows me away that I can carry around a tiny tablet and watch a high-quality movie in my lap.   The other night I hooked the iPad up to my DLP projector and ran a Netflix movie on my custom “big screen” which wasn’t being used as a bedsheet at the time.  Quality was great and the battery held out much better than I expected.  Only think missing was speakers, which would have rocked!

SketchBook Pro – downloaded for my daughter, the budding artist to doodle with, I’m absolutely blown away by the flexibility and quality of this app. If you are an artist, or like to sketch, you have to have this.

Disappointing

Facebook – come on, already – using the iPhone app on such a large screen is just disappointing. There is so much that could be done with a Facebook app, I just don’t understand why they haven’t rolled one out.

HootSuite – on my laptop (and Andriod Phone) I live on HootSuite. Fast, flexible and reliable. Like Facebook, I am so disappointed that the team over at HootSuite hasn’t rolled out something better for the iPad. Even a knock-off of their web app would be awesome.

Mashable – can get the same stuff faster from my feed reader or twitter. Nice app, but not for me.

Couple of others I loaded and dumped immediately – so fast I don’t even remember them.

A late addition

Twitter – I just started using the twitter application and the latest version is excellent. I’ve stopped using my 3rd party readers (at least on the iPad)

What Did I Miss?

Do you have a favorite app for the iPad? Leave me a post and let me know what and why. (no spam or self promotion please).

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Is Twitter Becoming Less Useful?

by Dave on April 20, 2010

Is microblogging dead? I don’t think so, but I believe it’s becoming less valuable. You may say usefulness is in the eye of the beholder (user), but I’m having trouble getting the same value out of Twitter recently. In fact, today I started using my feed reader again to keep up with some of my favorite topics.

A little history

Throughout my consulting career, I’ve recognized that “staying smart” is essential to my success. Whether its news, the latest in technology or marketing strategy, my goal is to minimize my time and maximize my value.

I had a usual progression in online participation. I found a few blogs I liked, I kept them bookmarked, and visited them periodically. By the time I started blogging myself, the list of bookmarks had grown unmanageable. I set up and started using feed readers. At first it was Bloglines, then Google Reader (My Shared Items). It was easy – I kept subscribing to feeds until, of course, Google Reader became overwhelming and unmanageable – and I eventually couldn’t keep up. Then I discovered the utility of Twitter.

Social Media to the rescue.

I had been on Twitter for a while, and was following a small number of connections. I realized it was an information sourcing goldmine. I could follow news outlets and a handful of people who were paying attention to my favorite topics, and by scanning their Twitter streams, I could stay up to date. I had become a social networking lamprey. I’ll admit it, I’ve never been much of a microblogging conversationalist – I find the 140 characters too challenging to hold anything other than the simplest of conversations. So my use of twitter is primarily as an information sharing and gathering tool.

For a while it worked well. Just about the time my stream became too crowded, desktop and online readers became popular, allowing me to segment out my news and “smart people” streams and focus my attention on my high value targets. I continued to siphon information out of the Twitter stream.

But it stopped working

Today I fired my Google Reader back up, cleaned out old feeds and added a selected group of new feeds. What happened? I found that while there was still useful information in Twitter the value/time ratio was declining. I couldn’t always keep up with the stream, and when I did, it seemed the links weren’t as plentiful or as valuable. I’ll still use HootSuite (my favorite) for tracking streams and to watch people and companies of interest. But as for the “smart people” watching, I’m back to using my Google Reader to see what they have to say – long form.

I think there are two reasons Twitter is becoming less useful 1) The stream has become crowded and it’s harder and harder to find the buried “gems” and 2) I think people are sharing less or are sharing less of the gems, probably due in part to #1.

Are you finding your Twitter experience less valuable? Leave a comment and let me know.

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Staples EasyTech: Promotion Fail

March 3, 2010

It never ceases to amaze me how big companies squander golden opportunities. A recent interaction with the Staples’ EasyTech is a case in point.

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Seminar on Social Media

October 21, 2009

I’ll be on the panel at the Kane Partners Seminar on Social Media. It’s free and should be a great presentation and discussion. For more information and to sign up.

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Almost Ready to Launch

November 5, 2008

Web site and blog for my marketing consulting business finishing up.  Check back in a few days for the link.

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