Asking the Wrong Questions

July 26, 2011

This article originally appeared in my Coach’s Corner email.  Sign up and be the first to know. The wrong questions will get you the wrong answer I get this question all the time: “what should I do?”  Invariably it turns out what my new friend is really asking is how to use a specific online […]

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Learning from Bad Examples

June 28, 2011
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Here’s a twist: Collecting good online marketing examples is helpful, but sometimes you can learn more from studying the bad examples. Sometimes things stick with you In my second year of NROTC, an instructor remarked that he was able to learn as much, even more, from a bad example as a good one. He went […]

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Accelerating your marketing

June 6, 2011
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When does your marketing turn the corner? When do you move from chasing every lead to where people are finding you? After all that’s the promise of online marketing.

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Marketing Plans and the Power of the Process

May 25, 2011

Marketing Plans have a hidden benefit Don’t have time for marketing plans? Not only are you putting your marketing investment at risk, you are missing an opportunity to gain valuable insight into your entire business. Over my career, I’ve realized that clients gain as much, if not more, out of the process of planning than […]

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Live by your plan or suffer without one

April 29, 2011
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What kills more online marketing? Not technology, not a lack of effort, not even competition. Plain and simple, it’s the lack of a realistic plan.

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Online Marketing and the DIY Trap

April 13, 2011
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Business is about evaluating trade-offs, and online marketing is no different. Can you violate one of the basic “rules” of project management to get an online marketing result that is high quality, delivered quickly, and not terribly expensive?

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Expertise isn’t what it used to be

April 6, 2011
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It used to be that professionals claiming expertise had to at least demonstrate some experience or knowledge to back up their boast of proficiency.

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Rushing again for my Spring Garden

March 16, 2011

Here we are again – early spring and I’m rushing to get my garden ready to go.

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2D Barcodes and Stupid Marketing Tricks

February 26, 2011

Don’t be distracted by the latest shiny new object.  Just because 2D barcodes work in some applications doesn’t mean that they work everywhere.  I’ve recently seen two very bad implementations and on silly suggestion around 2D barcodes. Someone recommends you place a QR code in your LinkedIn or Facebook Profile to prove your technical prowess […]

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Email Spam by Accident?

February 7, 2011

Don’t be an Email Spammer! Attention Small Businesses: A sloppy approach to email marketing can ruin your brand, damage your reputation or, in the worse case, kill your ability to conduct business by email. You may be a spammer and not even know it. We all know the “old” email spam, advertising Viagra or get […]

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