assumptions

Not just questioning your assumptions, but asking the right questions, is one of the keys to success in any marketing campaign.

A bad assumption can ruin the best online marketing plan

Asking the wrong questionsI regularly give online marketing webinars. My bad assumption started when someone gave me an innocent suggestion about when I should hold them. They suggested that lunchtime would be ideal. Most really bad assumptions start off making sense – at least initially. Lunchtime made sense, and as I created my campaigns, I really never thought about the timing again.

But I had a problem – attendance wasn’t so great. I thought it might be my landing page, so I worked on it. Then I thought it might be my email promotions, so I worked on them. Finally I thought it might be the titles of the events, so I worked on updating them. find out what was wrong with my campaign…

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