A Tale of Two Experiences

Earlier this year our family visited Orlando.  In the course of a week we hit the two major theme parks – several times each. You might think that amusement parks have nothing to do with marketing, but the good ones are in the business of delivering an experience.  I would argue that marketing – especially online marketing – has everything to do with experience.

We had great and not so great experiences.  The differences were really quite simple. [click to continue…]

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