internet marketing

A Tale of Two Experiences

Earlier this year our family visited Orlando.  In the course of a week we hit the two major theme parks – several times each. You might think that amusement parks have nothing to do with marketing, but the good ones are in the business of delivering an experience.  I would argue that marketing – especially online marketing – has everything to do with experience.

We had great and not so great experiences.  The differences were really quite simple. [click to continue…]

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Asking the Wrong Questions

by Dave on July 26, 2011

This article originally appeared in my Coach’s Corner email.  Sign up and be the first to know.

The wrong questions will get you the wrong answer

Asking the wrong questionsI get this question all the time: “what should I do?”  Invariably it turns out what my new friend is really asking is how to use a specific online marketing tool or feature.  And that’s the wrong way to start any online marketing discussion.  It may seem harmless, but they’ve succumbed to one of the biggest mistakes you can make in marketing – focusing on tactics before strategy.

I need to be on Facebook

Someone will call me and declare that they need to be on Facebook.  Of course, I ask why.  The answer is usually a variation of “everyone else is.”  At the risk of sounding parental – just because everyone else is doing something doesn’t mean you should also.  But it’s a signal that you should consider if your online marketing strategy is missing something.

What – no strategy?
How to avoid the trap….

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Accelerating your marketing

June 6, 2011
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When does your marketing turn the corner? When do you move from chasing every lead to where people are finding you? After all that’s the promise of online marketing.

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