by Dave on January 19, 2012
Marketing Events are supposed to be good for your reputation
An acquaintance of mine recently sent me a solicitation for a marketing event. It ended up killing any respect I had for them. I host webinars, I know how hard it is to put yourself out there. I don’t mind invitations, people invite me to things all the time. If it looks interesting or valuable, I’ll try to attend. But this one was different – it got my attention – but in the wrong way – I couldn’t believe how many things they had done wrong – way wrong.
Find out what they did wrong….
by Dave on December 14, 2011
Not just questioning your assumptions, but asking the right questions, is one of the keys to success in any marketing campaign.
A bad assumption can ruin the best online marketing plan
I regularly give online marketing webinars. My bad assumption started when someone gave me an innocent suggestion about when I should hold them. They suggested that lunchtime would be ideal. Most really bad assumptions start off making sense – at least initially. Lunchtime made sense, and as I created my campaigns, I really never thought about the timing again.
But I had a problem – attendance wasn’t so great. I thought it might be my landing page, so I worked on it. Then I thought it might be my email promotions, so I worked on them. Finally I thought it might be the titles of the events, so I worked on updating them. find out what was wrong with my campaign…
