marketing

Online Marketing and the DIY Trap

April 13, 2011
Thumbnail image for Online Marketing and the DIY Trap

Business is about evaluating trade-offs, and online marketing is no different. Can you violate one of the basic “rules” of project management to get an online marketing result that is high quality, delivered quickly, and not terribly expensive?

Read the full article →

2D Barcodes and Stupid Marketing Tricks

February 26, 2011

Don’t be distracted by the latest shiny new object.  Just because 2D barcodes work in some applications doesn’t mean that they work everywhere.  I’ve recently seen two very bad implementations and on silly suggestion around 2D barcodes. Someone recommends you place a QR code in your LinkedIn or Facebook Profile to prove your technical prowess [...]

Read the full article →

Email Spam by Accident?

February 7, 2011

Don’t be an Email Spammer! Attention Small Businesses: A sloppy approach to email marketing can ruin your brand, damage your reputation or, in the worse case, kill your ability to conduct business by email. You may be a spammer and not even know it. We all know the “old” email spam, advertising Viagra or get [...]

Read the full article →

I’ve been busy, really….

July 17, 2009

Those who only know me online or keep track of me via social media must have thought I was dead (or abducted by aliens). No twitter, no Facebook, No LinkedIn, no blogging…

Read the full article →

New Pet Peeve

February 10, 2009

Marketers who ramble on about social media on their WordPress.com blog using the default template and settings. If you are going to pretend to be an expert, at least try to look the part.

Read the full article →

Finally Launching!

November 17, 2008

After what feels like months of planning and preparation (but was only a handful of weeks), I’m back in the consulting business.  Why About Marketing and the Why About Blog (temporary name – suggestions welcome) are both ready for launch. Let me know what you think.  Drop me a line if my testing missed anything.

Read the full article →

Almost Ready to Launch

November 5, 2008

Web site and blog for my marketing consulting business finishing up.  Check back in a few days for the link.

Read the full article →

Next Entries →