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A Guide for the Social Media Tone Deaf

March 12, 2009

You probably won’t hear me.  You’re probably busy using Twitter to chase sales leads, or standing on your virtual corner repeating yourself over and over, like the poor souls who seem to inhabit every major intersection in big cities.
It’s not your fault.  You might have gotten bad advice from someone who is a self-proclaimed [...]

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Why are so many Marketers bad at Marketing?

December 11, 2008

I wouldn’t want a mechanic that couldn’t keep their own car running, or personal trainer that’s out of shape.  Why is it that so many who advertise marketing services are so bad at marketing?
Every day I receive unwelcome soliciations from those that purport to be marketing professionals.  At least they seem to hit all the [...]

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